VIRGINIA BEACH, VA—January 23, 2025 — Crowne Plaza Virginia Beach Town Center, part of IHG Hotels & Resorts, has completed a transformative renovation, establishing itself as a premier property for the Crowne Plaza Hotel Brand. Managed by National Hospitality Services (NHS), an affiliate of Hotel Equities (HE), this redesigned property brings a new level of sophistication and comfort to Virginia Beach’s vibrant Town Center.

The extensive renovations include a full refresh of every guest room, the lobby, and the lobby lounge, creating an elevated arrival experience that complements the hotel’s premium offerings. Guests will enjoy amenities such as a state-of-the-art sundry market, a revamped pool area, an entirely reimagined on-site restaurant, and versatile meeting and event spaces. These enhancements, coupled with a modern aesthetic and thoughtful design, make Crowne Plaza Virginia Beach Town Center an ideal destination for both business and leisure travelers.

“We are thrilled to reintroduce Crowne Plaza Virginia Beach as a standout for the brand,” said Norman Leslie, CEO of NHS. “Our goal was to create a place that exudes quality and comfort, reflecting both the dynamic Town Center area and IHG’s commitment to exceptional hospitality. This renovation is a testament to our dedication to delivering an outstanding guest experience and our belief in Virginia Beach as a top travel destination.”

The reimagined guest rooms feature refined furnishings, modern décor, and enhanced in-room amenities to offer a more restful and rejuvenating experience. The redesigned meeting and event spaces accommodate a variety of gatherings, from corporate events to social celebrations, offering flexible layouts with the latest technology and finishes.

Crowne Plaza Virginia Beach Town Center also introduces a new restaurant concept, featuring coastal-inspired American cuisine. This new outlet serves as a vibrant social hub where guests and locals alike can enjoy everything from fresh seafood to hand-crafted cocktails, delivering a taste of the local scene in a welcoming, upscale setting.

The hotel is inviting the community to their Grand Re-Opening Event on January 28th, 2025. Experience samples from the new restaurant menu, enjoy live entertainment, participate in raffles, and take guided tours of the newly renovated spaces. It’s the perfect opportunity to see the transformation firsthand.

For more information, or to book your stay, visit www.crowneplaza.com/cpvabeachva, or download the IHG One Rewards mobile app.

About National Hospitality Services

National Hospitality Services (NHS) is a nationally recognized and award-winning hospitality management company and an affiliate of Hotel Equities. NHS operates full-service, extended stay and limited-service hotels utilizing strategic partnerships, disciplined operating, financial, sales, and marketing strategies focused on maximizing the potential and profitability of each hotel. More information on NHS and what makes them successful can be found at www.nhshotels.com.

About Hotel Equities

Hotel Equities (HE) is an award-winning full-scale hotel ownership, management, and development firm with a portfolio of approximately 300 hotels and resorts throughout the United States, Canada, the Caribbean, and Latin America. Fred Cerrone, CHA, serves as Founder and Chairman; Brad Rahinsky serves as President and CEO. For more information on Hotel Equities, visit www.hotelequities.com

About IHG Hotels & Resorts

IHG Hotels & Resorts (LON: IHG) (NYSE: IHG) (ADRs) is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programs, IHG has over 6,000 open hotels in over 100 countries, and more than 1,800 in the development pipeline.

·      Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo

·      Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels

·      Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels

·      Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

Intercontinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales.